Cadbury x Foodbanks

Challenge

With food insecurity at an all-time high, Cadbury came to us to create a fully integrated in-store program that would rally national support for Food Banks. The ask was to align a cultural touchpoint — hockey — and drive both awareness and action in a way that felt meaningful and authentic.

Solution

We launched a social campaign with Cadbury that transformed national pride into purposeful action. Featuring hockey stars Nazem Kadri and Marie-Philip Poulin, the campaign delivered a powerful message of unity and generosity, reminding consumers that when we come together, we can stick it to hunger.