YouTube Features

B2B

YouTube Features

  • B2B Marketing
  • Technology Integration
  • Event Production
  • Experience Design
  • Environmental Design
  • Art Direction
  • Copywriting
Audience in a dimly lit room watching a large screen with the YouTube logo.
When YouTube wanted to educate key stakeholders on their brand, we created an event that brought entertainment’s biggest names off-screen.

Challenge

Show brands and advertisers that YouTube was more than a Creator platform — but a destination for the best premium content and entertainment out there, rivalling traditional TV networks and streaming services with the names, brands, and titles deserving prime-time attention in living rooms everywhere.

Solution

YouTube Features — a two-day event series that brought the magic and entertainment from the premium content on screen into real life. Each event transformed our host venue into an inspired destination relevant to the category, and featured live performances from leading names and talent in the industry, executive talks from YouTube and Google leadership, premium hospitality and gifting.

A lively indoor party with colorful lighting, featuring a crowd of people socializing under a high ceiling.
A vibrant bouquet of red and pink flowers in a clear ribbed vase, with a partially visible logo in the background.
Three women pose for a photo together at an event with a "There's only on" sign in the background.
Rows of purple gift bags with name tags and YouTube logo on a shelf.
A room with black couches, red accents, and a large sign reading "There's only one YouTube" on the wall.
A framed vinyl record and photo are displayed above an audio mixing console.
The image shows a stage setup with a large screen displaying the YouTube logo and the word "Features," surrounded by colorful lights and empty seating.
Two people are sitting on stools on a stage, having a conversation in front of a large screen with "Features Music" displayed.
A live band performing on a stage with colorful lights in front of an audience at an indoor venue.
A person is being interviewed on stage with an audience watching, and a large screen displays "Venus Williams" along with some subscriber information.
A promotional card featuring a tennis player with a tennis racket and a "Thanks for swinging by" message next to a red tennis ball and a button with a logo.
A dimly lit event space with a stage displaying "Features Sports" on a large screen, surrounded by rows of seats.
A person stands on a stage in front of an audience, with the YouTube logo displayed on a large screen in the background.
People mingling and talking at an event with colorful lighting.
A lively indoor party or event with people socializing and colorful lighting.
Two women smiling and exchanging a black gift bag, with a YouTube logo in the background.
Two men in suits are laughing and holding drinks at a bar.
A group of people sitting and talking in a lounge area with a YouTube sign in the background.

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