C/O Journal

2020

août 18 /

Bill Haveron Joins Mosaic as Shopper Marketing Group Director

Mosaic continues to grow U.S. shopper marketing practice with experienced senior talent addition

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juin 30 /

Mosaic Names John Manley North American Strategy & Innovation Lead

Agency continues to expand integrated marketing agenda with addition of multi-disciplined, accomplished strategy and planning leader

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juin 23 / Thinking

Can Any Brand be a Wellness Brand? Mosaic OneEighty Reveals the Significance of Marketing Wellness

How wellness is connecting brands to customers. Mosaic OneEighty and the importance of wellness branding in the here and now.

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juin 10 /

Senior Vice President Lee Esmond To Lead U.S. Shopper Marketing

Integrating shopper marketing with CPG and retail offerings will provide provide a one-stop-shop for client needs

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mai 6 / Thinking

How to find the new normal in our new normal

Three areas of focus for business leaders as we strive to support our people in the workplace and continue to navigate new realities together across the globe.

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avr. 23 / Thinking - Projects

Engagement Marketing: Best Practices for Social, Content and Influencers

In engagement marketing, brand tone is vital. Best practice in content and influencer marketing to engage customers with an authentic marketing voice.

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avr. 21 / Thinking

Introducing the Out of Home Office

Zoom Backgrounds | Work From Home Tools | Zoom Avatars

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avr. 14 / Thinking

Incorporating the Human Experience into Your Digital Shopper Content

We find new ways to engage with the ever-changing online shopper. Attention to quality in brand storytelling.

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mars 11 / News - Thinking

The Show Must Go On: How to create a virtual attendee experience for live events

Webinar hosting and ideas for a live webinar or large-scale virtual event. Moving your event online due to coronavirus? See multimedia webinar hosting options.

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janv. 2 / News - Thinking

Acosta Reveals Top 20 CPG Industry Predictions for 2020

Forecasted market trends and economy predications from leading sales and marketing agency include integration of in-store and online shopping experience and CBD going mainstream.

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2019

déc. 18 / Thinking

Recruitment Processing and Outsourcing in the Digital Age (RPO)

Recruiting the highest performing employees in the digital age requires a recruitment team to seek new and innovative digital trends to incorporate into the talent acquisition process.

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nov. 22 / Thinking

Shopper Marketing: Past, Present & Future

What is Shopper Marketing, and where did it come from? Read about the evolution of digital shopper marketing in this blog outlining the past, present and future of the always-on consumer.

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oct. 28 / Thinking

Determining ROI From Your Experiential Investment

Proving Return on Dollars Spent in Experiential Marketing

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sept. 16 / Thinking

Product Photography vs CGI

Mosaic’s own Design Director and CGI Artist of 18 years Tony Melino explores the debate between real and realistic.

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juil. 18 / Thinking

Minimalist Branding vs Maximalism

When the majority of ad designs are minimalist, sometimes the best way to grab customer attention is maximalism. See how to rock maximalist advertising.

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juin 11 / Thinking

What is C/O?

Mosaic to Launch New Blog Series

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juin 11 / Projects

Breaking Stereotypes of Women | Questionable Marketing Trend

Strong female voices are echoing across the globe, and brands are taking notice. We’ve had several clients who traditionally target men ask Mosaic for help in sparking conversations with women. These briefs inevitably lead to the same question: how can brands be more relevant to this sought-after and diverse demographic during this wave of women’s empowerment?

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juin 4 /

Mosaic Names Justine Greenwald Executive Creative Director

Top brand activation agency bolsters leadership bench with addition of accomplished, multi-disciplined marketing executive

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