P2PI Unveils 40 Under 40 Class of 2024

By: Jacqueline Barba

Digital Editor, Path To Purchase Institute

The Path to Purchase Institute is proud to identify exceptional young professionals working in the commerce marketing industry with its third annual 40 Under 40 Awards. The program spotlights the next generation of leaders in omnichannel marketing, showcasing their contributions to the industry as well as their individual accomplishments.

This year's honorees will be profiled in the May/June issue of P2PI Magazine and recognized at a special awards celebration during P2PI’s Future Forward conference, May 13-15 in Philadelphia.

The 2024 Class of 40 Under 40 honorees are:

Daren Alli Retail Media Expert

Casey Blades Director, Shopper & Omnichannel Marketing Sun Bum

Lauren Biondi Manager, Social Media & Content Creation Wakefern Food Corp.

Jeffrey Bustos Vice President, Measurement Addressability Data IAB

Lily Chou Senior Manager, Digital Marketing Fairlife

Alex Crawford Senior Marketing Specialist 7-Eleven

Courtney Crossley Vice President, Commerce Media The Mars Agency

Aaron Dunford General Manager, Nordstrom Media Network Nordstrom

Sonja Evans Vice President, Business Intelligence & Strategy Blue Chip

Lachlan Gow President Qsic

Tara Hekmat Client Director Threefold

Kelvin Hill Associate Creative Director Arc Worldwide

Shanteria Jones Senior Manager, Omni Commerce Kellanova

Shobha Kansal Director, Category Leadership Kraft Heinz

Samantha Landry Digital Shelf Excellence Manager Bacardi USA

Elinor Lee Director, E-Commerce Marketing Paramount

Jesse Leikin Co-Founder & Senior Vice President, Product & Technology Incremental

Jackie Liu Manager, E-Commerce Marketing Mattel, Inc.

Georgia Martin Partnership Director Boots Media Group

Danielle Mathews Vice President, Performance & Commerce Media Mosaic North America

Maria McManus Vice President, Marketing & Innovation Deep Indian Kitchen

Kurtis McMullen Head of Non-Alcoholic Beverages Labatt

Jordan Mikeska Director, Shopper Marketing Nature Nate’s Honey Co.

Nikki Nagy Vice President, Marketing Las Olas Luxury Living

Brendan O’Brien Director, Commercial Insights Portfolio Expansion 84.51

Angela Pargas National Shopper Marketing Manager Talking Rain Beverage Co.

Caitlin Pearson Senior Director, Digital Marketing Aki Technologies, the Media Division of Inmar Intelligence

Joey Petracca Co-Founder & Chief Operating Officer Chicory

Chris Placencia Senior Director, Client Success Albertsons Media Collective

Hunter Poole Vice President, Brand Partnerships Acorn Influence

Megan Pukala Senior Director, Head of Amazon Media & Marketing Procter & Gamble

Stephanie Reiman Director, Commerce Marketing Conagra Brands

Ryan Schaumburg Senior Vice President, Sales InMarket

Rick Shuman Head of Shopper Marketing Grey Group

Larissa Starkweather Customer Marketing Associate Manager — Walmart General Mills

Erin Strong Omnichannel Account Manager Bimbo Bakeries USA

Swetha Subramanian Vice President, Data Strategy & Measurement Loblaws

Olivia Walker Senior Manager, Shopper Marketing Kenvue

Raphaela Walsh Head of Product CVS Media Exchange (CMX)

Paul Williams Senior Vice President, Head of Commerce, Product Strategy & New Business Publicis Commerce