How a lifestyle approach to selling can build lifelong brand loyalty.
Technology purchases are often made from a list of features, not how they can actually benefit our lives. The Samsung Experience Consultant program changed that. Delivering a more holistic solution, highly trained associates took customers on a guided shopping workshop aligned to their specific pain points and lifestyle needs. This shopper-centric approach didn’t just illuminate Samsung as the brand that understands, but resulted in increased sales and market share.
What we did:
Assisted Selling, Retail, Dedicated Assisted Selling, Associate Training, In-Store Demo, Shopper Marketing