Moët Hennessy

Challenge

Create luxury at the moment of choice, while delivering indirect sales support, establishing relationships, and helping to drive velocity and volume.

Solution

Moët works with distributors on the local level to sell their brands. However, these distributors represent various brands, causing the focus and attention on the Moët Hennessy brands to get diluted.

Our strategy was to provide a dedicated Moët Hennessy retail merchandising team that exclusively partnered with the local MH teams to execute their programming, aligning with strategic KPIs to help support their sales goals. Since fall of 2020, our dedicated team has supported with every detail from priority bottle placement to retailer education to ensuring bottles are clean, in stock and accompanied by POS. They’ve made over 154,000 store visits, placed over 400,000 pieces of POS/displays, maintained hundreds of critical relationships, and played a critical role in the success of the Moët Hennessy brands in key markets.