CCM Hockey House

Experiential

CCM Hockey House

  • Experiential Design
  • Brand Activation
  • Sports
  • Pop-up
  • Art Direction
  • Strategy
  • Event Production
  • Earned media
A lit-up ice resurfacing machine parked in front of a large, illuminated building at night.
When CCM wanted to create buzz in key markets, we created a house that could turn hockey culture on its helmet.

Challenge

CCM wanted to regain their place as the undisputed leader in hockey equipment from Bauer. With Bauer’s head offices in Boston and Toronto, key market battlegrounds, CCM wanted to create an experience that would resonate locally, create brand equity, generate sales, and drive national brand awareness — no small task.

Solution

While Bauer refers to themselves as the home of hockey, CCM set out to prove where the future of hockey really lives — CCM Hockey House. We built the actual home of hockey right in Bauer’s backyard: an experience designed to turn hockey culture on its helmet, create a feeling of joy around every corner, and put a contemporary twist on iconic hockey moments.
A building entrance illuminated in blue with banners featuring hockey players on either side.
Three colorful "Hockey House" logos for CCM, representing Toronto, Montreal, and Boston.
A hockey goalie in full gear stands in front of the net on an outdoor ice rink at night.
A person in a hockey jersey practicing indoor hockey skills with others in the background.
Three people standing on an outdoor hockey rink in the snow, with one playing drums.
A group of children in winter clothing sit in a brightly lit locker room with hockey jerseys on display.
An illustration of two ice hockey players in red and black jerseys with "Montréal" text in the center and abstract blue shapes on a red background.
A young hockey player in a white jersey smiles on an outdoor ice rink with teammates in the background.
Hockey players wearing red jerseys and helmets stand on the ice, with visible breath in the cold air.
Three people sitting and talking on a couch beside a large neon sign that says "La Maison Hockey Montréal."
An illuminated room displays vintage CCM hockey equipment, including sticks and gear, with sports memorabilia on display racks.
A series of four colorful posters featuring hockey equipment and themes, with a CCM logo and "Hockey House" text.
A person poses for a photo in front of a colorful neon sign that reads "La Maison du Hockey Montréal."

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