Experiential
Intel Encore AI Exhibit
- Brand Activation
- Technology Integration
- Artificial Intelligence
- Artist Partnerships
- Strategy
- Retail
- Content
- Event Production
When Intel wanted to change the narrative and build brand love, we built an art gallery, powered by AI, curated by you.
Challenge
With the launch of the all-new Intel Core Ultra AI-enabled processors, Intel wanted to introduce its technology to the world in a unique way that could capture their hearts and minds. The challenge was threefold: price, negative perceptions of AI, and the fact that many in the creator community, their most important audience, are on competitor devices.
Solution
An art gallery powered by AI and curated by you. The Intel Encore AI Exhibit had 9 distinct art installations that would change, evolve, and react to the people in the space — giving their pieces an encore. The 7,000-sq-ft projection-mapped gallery had a mix of audio, visual, and digital art inside. AI-powered and translated pieces became the catalyst for new ideas across artists, but also enabled them to harness AI in ways they could never imagine.
