Samsung x SSENSE

Experiential

Samsung x SSENSE

  • Gen Z Marketing
  • Brand Activation
  • Pop-up
  • Design
  • Environmental Design
  • Content
  • Technology
  • Fashion
People crossing a street in front of a brick building with posters and advertisements.
When Samsung wanted to connect with a Jekyll & Hyde generation, we created a fashion boutique powered by AI and e-commerce.

Challenge

Gen Zs are digital natives, fluent and comfy in online ecosystems but distrustful and disinterested at the same time — yearning for more offline, IRL experiences. How could Samsung connect with this highly coveted target and bridge that paradox?

Solution

Introducing Samsung x SSENSE, a bricks-and-mortar pop-up powered by AI and e-commerce. For the first time ever, Samsung brought one of the most influential names in fashion, and one of the most successful online retailers, to a bricks-and-mortar space for an experience that merged the online with offline, and connected with Gen Z through passion points of creativity and culture. Unlike typical boutiques, this wasn’t about racks of clothing. It was about bringing the SSENSE digital shopping experience to life through Samsung’s latest devices.
A large digital display shows a woman modeling a black minidress with shopping options below.
Cars parked on a street in front of a brick building with a message saying "Hi, Samsung? It's SSENSE."
A display area features multiple Samsung screens with logos and a large screen showing a woman with red hair.
A Samsung employee shows a phone to two smiling customers in a store.
A collage of social media posts from an event, featuring people posing, clothing displays, and digital screens.
Two people squatting and looking thoughtful while talking on phones in a minimalist setting.
Two men are looking at a phone together in a store, one holding a shopping bag.
A group of people looking at sneakers displayed in a store or gallery.
A person with braided hair is wearing a black jacket and looking at a phone.
A man and woman are standing hand in hand, posing in front of a smartphone display.
Two people are taking selfies at a crowded event, with others in the background, including someone holding a camera.
Two people taking a selfie at a party, with a sweater featuring a cat design in the background.

Similar Work

Experiential Buffalo Bills Herding Walls

Buffalo Bills Herding Walls

Experiential Canada Olympic House

Canada Olympic House

Experiential CCM Hockey House

CCM Hockey House

Experiential Intel Encore AI Exhibit

Intel Encore AI Exhibit

Experiential The Paint by ESPN

The Paint by ESPN

© Mosaic Sales Solutions US Operating Co., LLC 2023